We added new Help Center guides for the Mailchimp-built integration between Yotpo Reviews and Mailchimp - including setup instructions, migration guidance, and key use cases for working with review data in Mailchimp.
✨ What’s new
- Connect the upgraded Mailchimp-built integration between Yotpo Reviews and Mailchimp
- Create review request automations in Mailchimp
- Build segments using review score, reviewed product, and review status
- Display review content in emails using Mailchimp content blocks
- View review activity in Mailchimp contact profiles
- Manage and disconnect the integration in Mailchimp
- Migrate from Yotpo’s legacy Mailchimp integration to the new Mailchimp-built version
💡 Why it matters
These guides help merchants get started with the new Mailchimp-built integration and understand how it differs from the legacy Yotpo-built version - making it easier to set up the integration, use review data in marketing workflows, and migrate with confidence.
⚙️ Availability
Date
: 05 May 2026 | Plans
: Premium, Enterprise